[horde] Bundle names

[Jason Felice]

On Tue, May 23, 2006 at 07:51:50PM +0200, Jan Schneider wrote:
> Hi,
> 
> I'm currently working on bundles with different Horde applications in  
> one package. The goal is to make installation of common application  
> sets easier and to gain more momemtum with carefully chosen names.
> 
> At the moment, two bundles are planned, a groupware bundle with Horde,  
> Turba, Kronolith, Nag, Mnemo, and a bundle with additionally IMP and  
> Ingo.
> 
> The problem is that we can't settle on names for the bundles. The  
> first is pretty set to "Horde Groupware", though "Horde Groupware  
> Basic" or "Horde Groupware Standard" have been mentioned too. It's  
> more difficult with the 2nd bundle, we currently have the following  
> alternatives (in no particular order):
> Horde Groupware Webmail
> Horde Groupware Webmail Edition
> Horde Groupware with Webmail
> Horde Groupware + Webmail
> Horde Groupware + Email
> Horde Groupware Pro
> Horde Groupware Advanced
> Horde Groupware (includes Email)
> 
> Any opinions, votes, or better alternatives welcome. Keep in mind that  
> the name should a) attract administrators and decision makers, and b)  
> be self explanatory, if possible.

My two cents - I've concluded that getting people to use stuff is all about
making them go "Oh, that solves _my_ problem!"  In that light, names
which suggest solutions for particular audiences (e.g. "Horde Manufacturing
Connect!" is an unlikely example) works better than thing names ("Groupware"
- why do I need groupware?  What does it do for me?)

But coming up with _actual_ names, er, not my thing. "mail-in-a-box"?
"productivity right now"?

Any thoughts on who our typical users _are_?  Naming for classes of
users would be pretty powerful.

> 
> Jan.
> 
> P.S.: We still need a name for "Proforma", the billing application.

-- 
Jason Felice
(216) 221-4600  x302
Cronosys  -- Liberate the soul of your business <http://www.cronosys.com>.